Elevate Your Pay Per Click Mix With Google Ads
Without pain points, ideas or problems, there wouldn’t be a need for Google. With each search, Google exists to satisfy a question asked by an individual person and proceeds to deliver a definite answer.
Your business’ product or service is the solution to a specific problem, and Google Ads (formerly known as Google Adwords) is one of many ways you can ensure that a person’s question is resolved.
When search results pop up, before any high-quality, organic content can be viewed, a user will often notice that the first results at the top of the page are marked as “Ad”.
Advertising on Google is a tried and true digital marketing tactic. Google Ads is a versatile platform that can be used by businesses of all sizes and in many different industries, from SMBs to big box retailers. Whether your trying to sell a mainstream product that appeals to a large and diverse group of consumers or trying to generate leads in a niche B2B market, changes are, Google Ads will work for you.
The key is creating a custom Google Ads strategy that takes into consideration, your audience, your budget and your objectives. That’s what we do at Bloom.
Google Ads have been around for years now, and Bloom has been managing Google campaigns for over 16 years. We have crafted our own proven strategies and best practices on Google Ads, but have always stayed up to date with new changes and innovations. As of now, we leverage Google’s automated tools and machine learning to increase efficiency and ad quality. We also keep a simple structure based on the Single Theme Ad Groups approach to facilitate optimization and send the right signals to Google’s algorithm.
Bloom: Your Google Ads Experts
At first, Google Ads can seen somewhat simple, but it’s important to remember that there’s a lot more to it than meets the eye. While setting up an account and creating a basic ad campaign may be straightforward, achieving real results and maximizing your ROI requires a deep understanding of the platform and the ability to constantly optimize your campaigns.
Fortunately, Bloom is a select Google Premier Partner (one of the top 3% leading partners), meaning we help you stay ahead of the game by getting early access to alpha and beta products, receiving priority accounts and technical support, and then some.
One of the biggest misconceptions about Google Ads is that you can simply set up an ad and sit back and watch the conversions roll in. However, that’s rarely the case. In order to truly succeed with Google Ads, you need to be constantly analyzing data and making adjustments to your campaigns. This includes researching and selecting the right keywords, writing effective ad copy, creating compelling ad creatives, and experimenting with different targeting options. Our team’s extensive tech and tool knowledge also makes for a strong foundation in the optimization of search campaigns.
Google Ads: More Than Search
Google Ads is much more than just search campaigns. While search advertising is one of the most popular and widely used features of the platform, Google Ads also offers several other types of advertising options that can help businesses reach their target audience and achieve their marketing goals.
One of these options is display advertising, which allows businesses to create image and video ads that are shown on websites across the Google Display Network. These ads can be targeted to users based on their interests, demographics, and browsing behavior, making them an effective way to increase brand awareness and drive website traffic.
Another option is video advertising on YouTube, which allows businesses to create video ads that are shown before, during, or after other videos on the YouTube platform, which has proven to be effective to increase awareness and brand recognition.
We also recommend leveraging Performance Max campaigns, which is Google’s newest campaign type. It leverages automation and machine learning to serve ads across all Google proprieties like YouTube, Gmail, Search and more. Performance Max also allows e-commerce businesses to showcase their products directly on Google search results and other proprieties. This is a great way for e-commerce business to drive sales and increase visibility of their products.
We Create Google Ads Campaigns That Fit Your Needs
At our SEM agency, we understand that every business has unique needs and goals. That’s why we take a personalized approach to creating campaigns for our clients. Whether you’re a small start-up or a large enterprise, our team of experts will work closely with you to understand your business and create a custom-tailored campaign that fits your specific needs.
From researching the right keywords and creating compelling ad copy, to experimenting with different targeting options and analyzing data to optimize performance, we’ll do whatever it takes to help you achieve your marketing goals.
With our expertise in Google Ads and a deep understanding of the latest trends and best practices, you can trust that our campaigns will be highly effective and deliver real results.
Google Ads Capabilities
Our SEM agency manages Google Ads campaigns from start to finish, including account setup, research, targeting, optimization, analysis, and reporting.
- Account Set Up
- Identify Qualified Audiences
- Create Performance-Driven Creatives
- Write Engaging Ad Copy
- Ad Creation
- Implement Conversion Tracking
- Budget Reallocation
- A/B Tests
- Data-Driven Optimization
- Create Report
- Document findings
- Analysis and Insights
Accelerate your Growth, Partner With a Result-Driven Google Ads Agency
- Work with bilingual specialists experienced in local, national and international growth
- Benefit from our experience in lead generation, account-based marketing and inbound marketing for various industries like SAAS, finance, manufacturing, professional services and more.
- Leverage our perks as a Google Premier Partner, including dedicated account support, consumer insights report, product betas and more.
Frequently Asked Questions
Let experts plan and execute your Google Ads strategy